It’s from a SHELL X-100 Oil advertising “Un solo olio per tutto l’anno”
@kalamhelly, I found this on the web for you by doing an accelerated image search - I hope it helps :)
“Sgt Peppers Lonely Hearts Club is a sans serif and art deco font family. This typeface has three styles and was published by K-Type.”
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I don’t mean to copy you, @G39056, but I wanted to post the link to Sgt Peppers Lonely Heart Club.
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No worries, feel free anytime 
@QueenoftheFonts